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b"Okay, here\\u2019s a thought experiment.\\n\\nLet\\u2019s move away for a moment from thinking about designing the next service that\\u2019s delivered through a fancy mobile app\\u2026\\n\\nWhat if you had to design service that literally help to save children's lives?\\n\\nAnd you have to do it in a low tech environment with very limited resources.\\n\\nWhile at the same time managing traditional stakeholders with their own perspective on the desired solution.\\n\\nSounds impossible? Well that\\u2019s what Gonzalo Rodion and Phearak Mak are up against every day.\\n\\nIn this episode you\\u2019ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context.\\n\\nI know that at first this might sound like a very distant world from your reality. Especially if you\\u2019re in a corporate environment.\\n\\nBut trust me at the end of the episode you\\u2019ll be surprised by just how many similarities there are. \\n\\nIf anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in.\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 112\\n02:00 Who are Gonzalo & Phearak\\n04:00 What is IDE\\n05:45 60 seconds question rapid fire\\n08:30 The Innovation Lab\\n11:00 The challenges around social innovation\\n14:30 Designing social behaviour change\\n27:00 Obvious solutions\\n29:15 Finding the real problem\\n40:20 Making a meaningful impact\\n43:15 The lessons learned\\n46:00 Showing the value\\n49:20 Get in touch with Gonzalo & Phearak\\n50:50 Final thoughts\\n\\n--- [ LINKS ] ---\\n\\n* https://www.instagram.com/ideinnovationlab/\\n* https://www.facebook.com/ideinnovationlab\\n* http://linkedin.com/company/ideinnovationlab\\n* https://www.linkedin.com/in/gonzalo-rodino/\\n* https://www.linkedin.com/in/phearak-maksay-7a073b87/\\n\\n--- [ MORE ] ---\\n\\nEnjoyed the show? Take a look at some of the other episodes.\\nhttps://go.servicedesignshow.com/spotify\\n\\nYOUTUBE\\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\\nhttps://go.servicedesignshow.com/youtube\\n\\nINSTAGRAM\\nGet an exclusive behind the scenes look of the Show.\\nhttps://go.servicedesignshow.com/instagram\\n\\n--- [ FREE COURSE ] ---\\n\\nHOW TO EXPLAIN SERVICE DESIGN\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\\nhttps://servicedesignshow.com/free-course"