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b"In this episode Joe Pine explains why it's so important that we understand the distinctions between services and experiences. \\n\\nThere are no markets. There are just customers! So we need to stop marketing and start customering. What's customering you ask? Joe explains it in detail.\\n\\nFinally we discuss the different roles of the Chief Experience Officer (CXO) and why this is a vital role in companies that want to survive in the experience economy. \\n\\nWould you like to win a SIGNED copy of The Experience Economy? Check the episode for details and read the rules below!\\n\\n----------------------------------------\\n\\nEPISODE GUIDE\\n03:00 - The first encounter with Service Design.\\n06:30 - What is the difference between services and experiences?\\n15:35 - How can we move from marketing to customering?\\n26:47 - Who are chief experience officers?\\n35:22 - Big question: Which design business are you really in?\\n36:10 - Book Giveaway!\\n\\n----------------------------------------\\n\\nLINKS FROM THE EPISODE\\n* Joe on LinkedIn \\u279c https://go.servicedesignshow.com/l8523\\n* Reverse Customering Masterclass \\u279c https://go.servicedesignshow.com/vflir\\n* The Experience Economy (book) \\u279c https://go.servicedesignshow.com/l3wsh\\n* The Roles of the Chief Experience Officer (article) \\u279c https://go.servicedesignshow.com/lgf8b\\n* Strategic Horizons \\u279c https://go.servicedesignshow.com/nhl8i\\n\\nMORE EPISODES\\nEnjoyed the show? Take a look at some of the other episodes \\u279c @servicedesignshow\\n\\nYOUTUBE CHANNEL\\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\\nhttps://go.servicedesignshow.com/youtube\\n\\nFACEBOOK PAGE\\nCheck the Facebook page where you'll find more content and can discuss the episodes.\\nhttps://go.servicedesignshow.com/facebook\\n\\nHOW TO EXPLAIN SERVICE DESIGN\\nLearn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\\nhttps://go.servicedesignshow.com/free-mini-course"