Shaping service design as a strategic business tool? / Christian Appelt / Episode #128

Published: June 10, 2021, 6 a.m.

b"Polestar is the manufacturer of one of the most iconic electric cars at this moment.\\n\\nSo you can imagine that I was really excited when the opportunity came along to have a conversation with Christian Appelt, their head of service design.\\n\\nMaking service design work within a company that is organized around a strong product is a challenging task for sure.\\n\\nBut when I heard that their ambition is become a role model for how service design is embedded within organisations I knew this was going to be a good episode!\\n\\nIn our conversation Christian shares a lot of practical examples of what they are doing to let service design be a strategic business tool that helps to make smarter decisions.\\n\\nWe discuss the role of leadership, the importance of metrics and the impact of using the right tools.\\n\\nAfter watching this episode you'll see that it's often the simple and small things that make a big difference.\\n\\nSo if you're trying to embed and scale service design within your company this is definitely an episode worth checking out.\\n\\n--- [ SELLING SERVICE DESIGN WITH CONFIDENCE ] -\\u2014\\n\\nhttps://www.servicedesignshow.com/selling/\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 128\\n03:30 Who is Christian Appelt\\n05:00 60 second rapid fire\\n09:00 How did service design start at Polestar\\n11:00 The place of service design\\n14:30 Typical service design challenges\\n19:00 Demonstrating the business value\\n23:30 Guiding stakeholders through uncertainty\\n26:00 The CX dashboard\\n29:30 Building a common language\\n33:00 The power of internal communication\\n39:30 Evolution of the approach\\n42:45 What does the future hold\\n44:00 Biggest learnings\\n47:00 Product or service industry\\n48:00 Final thoughts \\n\\n--- [ LINKS ] ---\\n\\n* https://www.linkedin.com/in/christianappelt/\\n* https://orgdesignfordesignorgs.com/\\n* https://www.fastcompany.com/90636315/this-designer-led-ev-company-could-finally-challenge-tesla\\n\\n--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.\\n\\nhttps://servicedesignshow.com/free-course"