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One of the biggest mistakes service designers make is to design for an ideal end state. In this episode Idris Mootee explains why we should stop doing that and what the alternative is.\n\nWe also talk about economics of running a service oriented business. And how services can become a core element for differentiation.\n\nIn this episode we're also announcing a contest in which you can win a SIGNED copy of the book by Idris called Design Thinking For Strategic Innovation! Check the episode for details and read the rules below.\n\n----------------------------------------\n\nEPISODE GUIDE\n02:14 - The first encounter with Service Design.\n04:50 - How far should we go to stop designing for an ideal end state?\n15:03 - What are the economics of operations?\n21:00 - How can we turn services into a core element of differentiator?\n30:25 - Big question: How are you responding to the threat of automation?\n31:30 - Book Giveaway Contest!!\n\n----------------------------------------\n\nLINKS FROM THE EPISODE\n* Idea Couture \u279c https://go.servicedesignshow.com/y6j0x\n* Design Thinking For Strategic Innovation (book) \u279c https://go.servicedesignshow.com/sdtl5\n* Idris on LinkedIn \u279c https://go.servicedesignshow.com/6dutx\n\nMORE EPISODES\nEnjoyed the show? Take a look at some of the other episodes \u279c @servicedesignshow\n\nYOUTUBE CHANNEL\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\nhttps://go.servicedesignshow.com/youtube\n\nFACEBOOK PAGE\nCheck the Facebook page where you'll find more content and can discuss the episodes.\nhttps://go.servicedesignshow.com/facebook\n\nHOW TO EXPLAIN SERVICE DESIGN\nLearn how you can get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\nhttps://go.servicedesignshow.com/free-mini-course