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b'What is ultimate goal of service design? One could say that it\'s about making a positive impact on people, business and the planet.\\n\\nIf this is the case then you\'ll need to make sure that the solutions you design actually get into the world. \\n\\nDesign isn\'t just a research practice. It\'s a practice where creation and delivery is equally important.\\n\\nBut often the challenges you face as a service designer are too big to be solved through design alone. You need a team!\\n\\nSo what kind of team exactly is the most effective one at succesfully "shipping" services?\\n\\nWell, that\'s what this episode of the Show is about where I\'m joined by Lauren Serota. \\n\\nIn her last role as the head of service design at a major bank in Myanmar Lauren worked on developing and delivering microfinances services.\\n\\nWe talk about Laurens experience forming a team that was able to succesfully pull this off and the lessons she took away from that.\\n\\nI feel that if you\'re facing challenges which are too big to be solved through design alone... \\n\\nYou\'ll definitely find the stories Lauren helpful!\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 109\\n02:20 Who is Lauren\\n03:00 60 second rapid fire\\n05:50 How your choices influence the world\\n07:25 Designing the breakdown points\\n09:20 The risks for design\\n13:00 Dealing with the God complex\\n14:40 The role of customer experience\\n18:30 Designing banking for the majority\\n21:35 Involving the organisation\\n25:00 The most convicing argument\\n26:15 Overcoming the biggest hurdle\\n28:50 Running organisations on spreadsheets\\n29:50 Creating artifacts that inspire change\\n33:20 What made it work\\n36:20 Clarity around the objective\\n37:50 What value are you adding\\n38:50 Evaluating success\\n41:10 Who are the best designers\\n43:20 The moral of the story\\n45:00 Recommended resources\\n45:45 Get in touch with Lauren\\n46:15 Final thoughts\\n\\n--- [ LINKS ] ---\\n\\n* twitter.com/serota\\n* linkedin.com/in/serota/\\n* goodreads.com/book/show/39863330-broken-stars\\n* www.instagram.com/serota/\\n\\n\\n--- [ MORE ] ---\\n\\nEnjoyed the show? Take a look at some of the other episodes.\\nhttps://go.servicedesignshow.com/spotify\\n\\n--- [ YOUTUBE ] ---\\nEvery episode of the Service Design Show (and more) is also available as via the official YouTube channel.\\nhttps://go.servicedesignshow.com/youtube\\n\\n--- [ FREE COURSE ] ---\\n\\nHOW TO EXPLAIN SERVICE DESIGN\\nLearn how to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\\n\\nhttps://servicedesignshow.com/free-course'