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b'I\'m sure you\'ve experienced it... You put your heart and soul into your work, you try to create value through design, you have an optimistic mindset.\\n\\nBut whatever you do, you always feel like there\'s a mysterious organisational force pushing against you.\\n\\nIt\'s the "organisational dark matter" that makes your life as a service designer so much harder.\\n\\nBut there\'s hope.\\n\\nAs the design director at Livework tasked with bringing service design to many different organisations, Marzia Arico has experienced her fair share of this dark matter.\\n\\nHer conclusion is that if you want to create impact, you can\'t just focus on the design work. That\'s just 10% of your job.\\n\\nYou have to learn how to effectively deal with the other 90% as well. And that\'s what this episode is all about.\\n\\nWhat I love about the conversation with Marzia is that all her stories are rooted in practical real-life experiences.\\n\\nStories filled with insights that have the potential to make your life easier and your work more fun.\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 129\\n02:45 Who is Marzia\\n03:30 60 second rapid fire questions\\n06:30 dark matter and organisational logic\\n11:00 finding the right narrative\\n15:00 lack of one view\\n19:45 what client does it take\\n24:45 you move at multiple speeds\\n27:00 what does progress look like\\n30:00 making change sustainable\\n33:30 the operating model for design\\n38:30 scaling design capability\\n45:00 advice for smaller teams\\n50:00 Final thoughts\\n\\n--- [ LINKS ] ---\\n\\n* https://www.linkedin.com/in/marziaarico/\\n\\n* Reinventing Organizations (book) - https://amzn.to/3AWklNp\\n* Dark matter and trojan horses (book) - https://amzn.to/3i8ohlL\\n\\n* https://www.servicedesignshow.com/campfire/\\n\\n--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.\\n\\nhttps://servicedesignshow.com/free-course'