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Professor Xiangyang Xin talks about the fundamental elements that make up a service. Without a clear understanding of these elements it's impossible to design and express services. We also talk about the core skills a service designer needs.\n\n----------------------------------------\n\nEPISODE GUIDE\n1:53 - First encounter with Service Design.\n6:28 - How can we express a service?\n14:21 - How many skills do service designers need?\n22:28 - What is a service?\n27:24 - Expert tip: be an interesting and good human being\n29:30 - Big question: what does it mean to be a service receiver?\n\n----------------------------------------\n\nABOUT XIN XIANGYANG\nTwitter \u279c https://goo.gl/RLv8rp\nLinkedIn \u279c https://goo.gl/FZVNSb\n\n----------------------------------------\n\nMORE EPISODES\nEnjoyed the show? Take a look at some of the other episodes \u279c @servicedesignshow\n\nOFFICIAL YOUTUBE CHANNEL\nEvery episode of the Service Design Show is also available as via the official YouTube channel \u279c youtube.com/c/servicedesignshow