How to establish service design in a product driven tech company? / Chris Risdon / Episode #138

Published: Dec. 9, 2021, 7 a.m.

b"A clear pattern is emerging... You know what I see when I look at who is hiring service design professionals these days?\\n\\nIt's product driven tech companies!\\n\\nWhen you take a closer look it's not that surprising that these companies are looking into service design.\\n\\nThey are realizing that they need to take responsibility for a larger part of the user experience. A part which includes many non-digital aspects.\\n\\nJust think of how AirBnB deals with properties, Uber with cars and Amazon with physical goods. But it's not just these tech giants. Examples are all around us.\\n\\nYou could say that these tech companies are going through their own analoge transformation.\\n\\nComing in as a service designer into such an environment is... well, quite an interesting experience with it's own set of challenges.\\n\\nFor instance you'll find that your work potentially overlaps a lot with product managers. Next to that you're often not tied to operation so it's hard to show tangible impact on customers. And as you start out embedded in the digital part of the company it means you can influence the entire journey.\\n\\nSo considering all this it's fair to say that the odds of you being successful are not stacked in your favor.\\n\\nBut there's hope.\\n\\nOur guest this week Chris Risdon has made a sport out of establish service design within tech driven companies. And over the past years he learned through trail and error what works and what doesn't.\\n\\nAs often is the case the most important lessons boil down to a few simple things... things which are unfortunately easy to forget. \\n\\nLuckily Chris does a great job of reminding us of them. \\n\\nEven if you're currently not in a product driven tech company I'm confident that these lessons will help you be more impactful.\\n\\nEnjoy the episode and keep making a positive impact :)\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 138\\n03:30 Who is Chris\\n04:30 60 second rapid fire\\n10:15 Humanizing technology\\n15:15 Where is this coming from\\n18:45 The challenges\\n22:30 Is service design compatible\\n25:45 Sharing the wins\\n29:30 Where to start\\n34:45 The overlap with product management\\n39:15 What does impact look like\\n41:30 Connecting the dots\\n46:00 Be a journalist\\n51:45 The first steps\\n56:00 Final thoughts\\n\\n\\n--- [ LINKS ] ---\\n\\n* https://www.linkedin.com/in/chrisrisdon/\\n\\nBOOKS\\n* https://rosenfeldmedia.com/books/orchestrating-experiences/\\n* Artemisia Gentileschi - https://amzn.to/31Fllse\\n* Visualizing Black America - https://amzn.to/3EEaNZ0\\n\\n--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.\\n\\nhttps://servicedesignshow.com/free-course"