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b"Now be honest with me... What is the first thing you think about when you hear game design?\\n\\nBadges, points, rewards? Gamification? Minecraft?\\n\\nWell, in this weeks episode you're going to hear a completely different story.\\n\\nTogether with Andy Morales I explore how game dynamics can be used in the word of service design.\\n\\nIt's quite amazing that this topic hasn't been covered on the Show before as there are so many parallels between games and service, really!\\n\\nAndy gives some great examples of how game design can for instance be used to prototype interactions on a small scale before going large. But there's much much more.\\n\\nYes, as service designers we borrow a lot of tools and methods from other disciples.\\n\\nAnd after this conversation with Andy I'm 100% convinced that game design should be part of our vocabulary as well.\\n\\nI highly recommend this episode if you're interested in designing better -and more playful- services!\\n\\n--- [ GUIDE ] -\\u2014\\n\\n00:00 Welcome to episode 122\\n04:45 Who is Andy\\n05:35 60 second rapid fire\\n08:00 The journey into game design\\n12:30 Role of game design in society\\n17:30 What is the potential of bringing more game design into service design\\n20:30 An application of game design in a service context\\n27:00 Open gameplay in services\\n36:00 Gaining mastery through satisfying loops\\n43:00 Play is good for business\\n47:00 Your first step into game design\\n49:00 The big lessons\\n52:00 Final thoughts\\n53:45 Get in touch with Andy\\n\\n--- [ LINKS ] ---\\n\\n- http://andreamoralescoto.com\\n- https://twitter.com/mentapurpura\\n- https://www.linkedin.com/in/andreasmorales/\\n- https://www.latinxswhodesign.com/people/andrea-andy-morales-coto\\n- https://www.latinasintech.org/spotlight-andy-morales-coto-from-mongodb/\\n- https://www.projecthorseshoe.com/\\n\\n--- [ HOW TO EXPLAIN SERVICE DESIGN ] ---\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are.\\n\\nhttps://servicedesignshow.com/free-course"