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b"In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design.\\n\\nSo once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design.\\n\\nAn important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution.\\n\\nSo how do you fully embrace strategic thinking without losing the thing that makes design so valuable?\\n\\nIn this episode Leon Hovanesian shares the lessons he learned on his journey.\\n\\nYou'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words.\\n\\nThis is a great episode if you want to have more influence on business as a designer while staying true to our field.\\n\\n--- [ GUIDE ] ---\\n\\n00:00 Welcome to episode 103\\n01:54 The interview\\n03:00 Who is Leon?\\n04:36 The balance between strategy and design\\n08:26 Ignoring strategy isn't an option\\n12:50 Jumping from design to strategy\\n14:30 Make it tangible and real\\n20:20 How do you get out\\n28:55 Show me what you do\\n33:40 Keep it simple\\n36:30 When will business become design\\n40:05 Get in touch\\n41:20 Closing words\\n\\n--- [ LINKS ] ---\\n\\n* https://www.linkedin.com/in/leon-design-innovation/\\n* https://doblin.com/\\n* https://medium.com/chicago-business-designers\\n* Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh\\n\\n--- [ MORE ] ---\\n\\nEnjoyed the show? Take a look at some of the other episodes.\\ngo.servicedesignshow.com/spotify\\n\\nYOUTUBE\\nEvery episode of the Service Design Show is also available as via the official YouTube channel.\\ngo.servicedesignshow.com/youtube\\n\\nINSTAGRAM\\nGet an exclusive behind the scenes look of the Show.\\ngo.servicedesignshow.com/instagram\\n\\n--- [ FREE COURSE ] ---\\n\\nHOW TO EXPLAIN SERVICE DESIGN\\nLearn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!\\nservicedesignshow.com/free-course"