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I\'m sure you\'ve heard this before... "You can\'t design for everyone." That\'s a fundamental principle in a good design process.
\\nIn the end, design is all about making choices. And one of these choices is defining who you are designing for.
\\nBut here\'s an interesting question: Can you design with a specific user in mind without excluding others?
\\nThis sounds a lot like a paradox, right? So why bother trying to solve it? Because if we don\'t, we are creating inequality and harm.
\\nThis isn\'t exclusive to but especially relevant when working with public services. You can\'t just always design for the "average" user or the one with the most money. So what can you do?
\\nWell, Lesley Ann Noel has made it her mission to help us design better futures for everyone. She has done many experiments in her role as a university professor to overcome this seeming paradox.
\\nAnd her findings are... pretty surprising, to say the least. She shares her story in this week\'s episode.
\\nAfter this conversation, it really resonated with me that it\'s okay and even beneficial to bring your whole self into the design process. Yes, including all of your biases!
\\n--- [ 1. GUIDE ] ---
\\n00:00 Welcome to episode 162
\\n03:15 Who is Lesley
\\n04:45 Lightning round
\\n08:00 Designing better futures
\\n09:45 Who are we designing for
\\n12:15 What does better look like
\\n16:45 Background story
\\n22:45 The unknown unknown
\\n27:30 Impact on the craft
\\n30:45 Who is open to this
\\n34:00 Most common question
\\n37:15 Bring your identity
\\n41:00 The mindful designer
\\n45:00 What makes you happy
\\n48:30 Lesson learned
49:45 Closing thoughts
\\n--- [ 2. LINKS ] ---
\\n* https://www.linkedin.com/in/lesleyannnoel/
\\n* The Activist Academic (book) - https://amzn.to/3tfjUep
\\n--- [ 3. CIRCLE ] ---
\\nJoin our private community for in-house service design professionals.
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