Crafting services that define identity / Claire Dennington / Episode #177
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Which do you prefer? A service that simply gets the job done.
\\nOr... a service that not only gets the job done but also helps you express your values and identity.
\\nIf you choose the second option, you\'re in for a treat. This week\'s episode is all about decoding the design of meaningful services.
\\nBut first, let\'s take a moment to acknowledge that the things we buy often reflect our values.
\\nSome of the most successful products allow us to express our identity through them, like driving a Tesla, wearing Havaianas, or collecting Pok\\xe9mon cards.
\\nThese products go beyond functionality, becoming iconic symbols of pop culture. They attract passionate fans and loyal ambassadors.
\\nNow, when it comes to services, it\'s much harder to find those with the same pop culture status. Why is that?
\\nOur guest, Claire Dennington, has extensively studied this topic and reveals the key: trends. Yes, trends can be a design material for creating services that add meaning and joy to people\'s lives.
\\nSo if you want to learn how trends can be harnessed to design services that people want to use and associate themselves with, make sure you don\'t miss this conversation!
\\nI admit when I first heard about using trends in services, I was concerned about their sustainability. But in my conversation with Claire, she explains how trends can actually encourage sustainable behavior, particularly in the realm of services.
\\nEnjoy the episode and keep making a positive impact.
\\n- Marc
\\n--- [ 1. GUIDE ] ---
\\n00:00 Welcome to episode 177
\\n04:00 Who is Claire
\\n04:45 Lightning round
\\n07:30 How it all started
\\n08:30 What is pop culture
\\n11:00 Culture vs. pop culture
\\n13:30 Iconic examples
\\n15:15 Where\'s the opportunity
\\n17:15 Recognizing meaning
\\n20:30 What\'s the advantage
\\n23:30 How sustainable is this
\\n26:00 Material properties of trends
\\n28:00 What shapes what
\\n29:30 From sub to pop culture
\\n32:00 Traditional services
\\n33:15 Evolution of trends
\\n36:45 How to start
\\n40:15 Picking the trend
\\n42:00 Relationship to branding
\\n44:00 What excites you
\\n47:00 Developing service concepts
\\n49:30 Closing thoughts
\\n--- [ 2. LINKS ] ---
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- https://www.linkedin.com/in/claire-dennington-a61871b/ \\n
- https://aho.no/en/calendar/doctoral-thesis-defence-claire-dennington \\n
--- [ 3. CIRCLE ] ---
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