Sip happens: How this Birmingham bar is pivoting their social media strategy to stay relevant in 2020
Biomedical Neuroscience PhD Candidate turned bar owner, Rylie Hightower, reveals her motivation behind opening a space where educational and professional development is encouraged! Hear about how Rylie tackled the complicated world of social media marketing to pack the house and turn Lumbar into a Birmingham staple.
0:15: Introduction of our guest: Rylie Hightower
0:50: Rylie's background in social media and how she got involved with Lumbar.
5:05: How Rylie has made the space effective as a collaborative environment, perfect for idea cultivation.
7:30: Why Rylie has chosen to stay closed inside during COVID-19.
8:25: How Rylie is utilizing social media marketing for Lumbar and how her strategy has shifted over the last couple years.
9:55: Sticking to the basics on social to avoid confusion during lockdown.
11:30: Rylie talks about paid advertising and the frequency of her posting.
14:10: Rylie's take on the best approach to social media management.
16:19: How Rylie handles photography for Lumbar.
18:45: Tiktok and Lumbar: How Rylie wants to embrace the TikTok platform as an outlet for creative energy through marketing.
19:45: Rylie's favorite social media platforms.
21:40: Conclusion