Putting the Focus on Funds: Raising Money on Social with The American Cancer Society
After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis. In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe.