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This episode covers data myths and I’m joined by Arnout Hellemans, King of data. We discuss the absurdity of how one company got rid of their email marketing team because email wasn’t bringing traffic. When in fact their Google Analytics was incorrectly tracking it. Listen to this episode to find out how to troubleshoot your data points in Google Analytics or Search Console and how to start making smart data-led decisions.  

“You need proper tracking in place to make data led decisions.“ - Arnout Hellemans

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