Ep16 Return on Investment
Wonder how to justify your SEO work? Deepak and I share our secrets to success and walk you through a multitude of recommendations, from quick wins and tracking tips to trust-building and split testing.
Towards the end, I also share my awesome calculation that has never failed me.
Return on investment can make or break a project so it's super important to get this right, manage expectations no matter who you're working for or with - be it a client, a boss or other departments. Understand the metrics that are important to the business and start there... or with us on this episode ;)
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