Ep10 Hourly Rankings
Chris Green from StrategiQ and I discuss their new hourly ranking tool and how it's able to identify traffic drops due to ranking fluctuations.
It's clear that some industries are affected more than others, such as news and finance. However, from experimenting with the tool it has already been found that page 1 remains somewhat stable whilst page 2+ sees high volatility.
Google is constantly testing so how far can we trust these if we take into account personalisation and new search results features. We talk about the intent of the searcher and how rankings are affected by the time of day, let alone the previous browsing history of the searcher.
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