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Google ranking factors are not weighted equally.  But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts.  Check out SEO Podcast 383 with Chris Burres and Matt Bertram as we cover Google's 4 Biggest Ranking Factors. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com This weeks' article is "4 Most Important Ranking Factors, According to SEO Industry Studies" by Aleh Barysevich over at Search Engine Journal.