Click-Through Rate Isn't Everything by Rebecca Maynes #310
b'To be successful, advertisers need to ensure their ads are providing value to online web users\\u2014to be noticed, remembered, and engaged with, relevancy of the ad is key. Serving relevant ads that are related to a searcher\\u2019s current need or want are far more likely to capture attention than a "one-size-fits-all" approach. Learn more about Online Display Ads in this episode with Chris and Charles!
Source: https://moz.com/blog/click-through-rate-isnt-everything-8-actions-take-online-display-ads
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