Social Media Buzz and Influence
b'Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value. Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West. Then Susan, Virginia and Bradley examine Internet giant Google\\u2019s latest foray into the social space, Google Buzz.'