Google MayDay, Caffeine and Matt Cutts
b'SEM Synergy this month showcases some of the popular interviews in the history of the program. From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team. As a major spokesperson for Google within the SEO community, Matt discuses the increasingly important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends. Then from July 2009, Virginia sits down with BCI senior SEO analyst Bradley Leese to talk about his research into the differences and correlations between Google\\u2019s algorithm update Mayday and infrastructure update Caffeine.'