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b'Have you ever considered getting into the vacation home market?\\n\\nImagine living in a town of 10,000, and having more than 2 million visitors per year! \\n\\nSounds like the right kind of investment for a savvy homeowner who wants to work in vacation rentals. But how do you get into that market?\\n\\nAs many of us are serving second home buyers, they may be looking to purchase investment homes, wanting to add another spoke to their personal money wheel. Learning how to navigate a vacation home market, or a high volume vacation rental market will help you meet their needs at a higher level.\\n\\nToday, Tammy Pack is here on the podcast to talk about her experiences working in the vacation rental industry, especially in a high volume tourist industry. Her deep knowledge will inspire you on how you can view investment rentals, and serve your clients who are looking for another potential stream of revenue.\\n\\nHer mastery of social media and deep industry knowledge makes her a vacation market expert, and I\\u2019m excited for you to learn from her.\\n\\nHighlights of this episode:\\n\\n\\n\\nTom introduces Tammy, her area of expertise, and how she got into real estate.\\n\\n\\nShe chose to live and work in Fredericksburg, Texas - a town of 10,000 that gets around 2 million tourists per year!\\n\\n\\nTammy got started in tourism real estate when they invested money into their home and loved the results.\\n\\n\\nAt one point, Tammy owned 25 units and rented them out to vacationers!\\n\\n\\nShe learned the main points: have a great website, and have great photos.\\n\\n\\nFrom there, Tammy just grew and grew, and the logical next step was obtaining her real estate license. She wanted it for her own real estate investments, but soon realized that she was spending at least 8 hours a week helping others with the business aspect.\\n\\n\\nWhen she started selling to others and helping them, she quickly became the #1 real estate agent in the area.\\n\\n\\nFiguring out the \\u201csweet spot\\u201d in your market is important: don\\u2019t price too low or too high!\\n\\n\\nTammy has a team that works together, a lot like a brokerage. They spend floor time together, working on leads. They\\u2019ve built community, and work well together.\\n\\n\\nSometimes, going \\u201cover the top\\u201d is going to get attention: that\\u2019s just how Tammy is, and it works for her!\\n\\n\\nConnecting and engaging on social media, especially Facebook, has earned Tammy quite a following.\\n\\n\\nInvest in yourself from day 1 - people will notice.\\n\\n\\nKnow your progress: if you don\\u2019t know your numbers, you can\\u2019t score yourself. \\n\\n\\nWorkflow, workflow, workflow! It will save you so much time!\\n\\n\\nBy producing quality content, Tammy\\u2019s team was able to more than double their following in a matter of a day! Viral content is HUGE for growing your audience.'