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b'Have you ever found out about a company moving into your area, and knew that there was an opportunity for new business?\\n\\nMany people will move to the area, and they\\u2019ll need a place to live! You\\u2019re ready to serve them\\u2026.right?\\n\\nWell, if you\\u2019re finding out about that relocation in the news, I hate to tell you this, but you\\u2019re too late! \\n\\nIn order to be able to help those big companies, you\\u2019ve got to have connections, and be out there talking to people. \\n\\nNot all is lost: be ready for those referrals, and find ways to be able to help the new people coming to your area. \\n\\nWant to make sure that you don\\u2019t miss out on big opportunities like this? You can get information by attending local community events, networking, and being involved in your local chamber of commerce. \\n\\nWorking as a relocation realtor is very different from most other real estate jobs. You\\u2019re going to thrive on referrals. Those referrals will definitely have higher fees perhaps than what you\\u2019re used to, but really, you never know: it could end up being strategic for your business!\\n\\nToday, Randy Roesch is here on the podcast to talk about his experiences in a hot market: Reno, Nevada. He found out about companies moving to the area, and was able to leverage that housing need to provide exceptional value. He\\u2019s here on the podcast today to share tips about how you can maximize that value, and serve a new (to you) market, and he\\u2019s also sharing some lessons he\\u2019s learned along the way.\\n\\nHighlights of this episode:\\n\\n\\n\\nTom introduces Randy, his area of expertise, and how he got into real estate.\\n\\n\\nRandy started in development, and transferred over to sales in 2007/2008 - he had to learn FAST how to bring value to clients!\\n\\n\\nGoing through a changing market brings lots of new perspective and helps you learn and grow: even in a down market, there is business to be hard; you just have to adapt!\\n\\n\\nA down market can help weed out those who aren\\u2019t professional or committed to WORK and those who survive will be able to serve clients on an even higher level!\\n\\n\\nHot tip: the Reno, Nevada market is one of the fastest growing markets...and there\\u2019s room to continue growing!\\n\\n\\nHow do you get to work in a HOT and growing market? When you find out that giant tech firms are going to a new area, or that there is going to be major commercial growth, you have a HUGE opportunity to find business. \\n\\n\\nWhile the relocation business is a tough one to get into (many companies also look for a 30-50% referral), it can be a strategic business decision. \\n\\n\\nIf you\\u2019re going to do relocation, just be aware that business won\\u2019t be the same as many other real estate strategies: don\\u2019t be afraid to niche!\\n\\n\\nInstead of targeting BIG companies, who may already be working with others, and hiring relocation services, look for smaller companies, perhaps with 10-30 employees.\\n\\n\\nBy the time you hear about a company moving into town via the news, it\\u2019s too late!'