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b"Are you interested in surprising and delighting your clients?\\n\\nYou may want to look into giving better gifts! And we\\u2019re not just talking about getting some cheap swag, and putting your logo on it! \\n\\nEveryone gives swag or logoed items for anniversaries, birthdays, and Christmas (we call those ABC gifts). \\n\\nBut if you want to be like Seth Godin\\u2019s purple cow, and stand out, you\\u2019re going to want to be completely different! \\n\\nGifts surprise and delight your clients, and make them feel special and noticed. \\n\\nIt\\u2019s not about the transaction, or even the item itself (although you need to be strategic about what you choose!), but it\\u2019s all about making the recipient feel special and valued. \\n\\nThe relationship is the key: make your clients feel like their relationship is worth investing in, and they\\u2019re going to remember you! \\n\\nIf you can get your clients selling for you, and bringing in those quality leads, you\\u2019ll be amazed at how the money invested into good gifts pays off: and fast! \\n\\nSo stop giving crappy gifts, and tune in this week to hear about how you can give better gifts, even if you\\u2019re just starting out, and don\\u2019t have a big budget! \\n\\nThis week on the Selling the Dream podcast, I\\u2019m talking to John Ruhlin, author of the book Giftology, about how you can strategically give gifts! If you\\u2019re ready to explode your market and surprise and delight your clients and leads, you won\\u2019t want to miss this week\\u2019s episode of the Selling the Dream podcast!\\n\\nBefore we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it\\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\\n\\nHighlights of this episode:\\n\\n\\nTom introduces John Ruhlin and his business, Giftology.\\n\\n\\nMost businesses rise and fall based upon relationships with their employees, clients, or centers of influence referrals.\\n\\n\\nJohn shares his experiences with people giving gifts when he grew up. It was never transactional, it was relational!\\n\\n\\nGifts aren\\u2019t just about the gifts: it\\u2019s a delivery of emotion!\\n\\n\\nThere\\u2019s a huge difference between some cheap swag and something that\\u2019s going to be treasured for years. \\n\\n\\nYou can\\u2019t just slap your logo on cheap items and call that a gift! \\n\\n\\nJohn tells the story about how his wife worked in gifts, and encouraged him to give better items that people will actually like.\\n\\n\\n\\u201cI don't care if you're a billionaire. We all crave to feel like our life matters. We all crave to be treated like a human being, not a number.\\u201d"