Ep. 123: Maximize Your Database: October Mastermind Meeting

Published: Nov. 1, 2019, 8:24 p.m.

b'Where do the majority of your leads come from?\\n\\nAre they cold leads, or referrals? Are they coming from other agents in your feeder market? Are they from friends and family?\\n\\nWhat if you had a database that brought in most of your business? That would be amazing, right?\\xa0 Imagine not having to go out and chase new leads, but being the \\u201cgo to\\u201d real estate for your area. \\n\\nThat\\u2019s reality for Alan and Betsy Thompson, the leaders of this month\\u2019s Selling the Dream mastermind meeting. Every month, we hold a virtual mastermind meeting, and have been excited to share the recording of the meeting on the podcast!\\n\\nYou may remember this month\\u2019s moderator, Alan Thompson, from episode 93, when we talked to him about how he gets his business from his database. We had to bring him to the mastermind meeting so that people could ask their burning questions.\\n\\nHave you heard any guests on the podcast, and had more questions for them? Make sure you send me an email: tom@tomtezak.com, and I\\u2019ll see what I can do to get you an answer. You might not be the only one with questions. \\n\\nWondering what is up with these mastermind meetings, and interested in joining in? Send me an email, and I\\u2019ll send you the details on the next meeting!\\n\\nIf you\\u2019re interested in hearing more about how Alan and Betsy compiled their database and turned it into a lead generating machine, make sure you listen to this episode of the Selling the Dream podcast. \\n\\nBut before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it\\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\\n\\nHighlights of this episode:\\n\\n\\n\\nTom introduces welcomes everyone to the Mastermind, and introduces Alan, the leader of the October meeting.\\n\\n\\nTheme of the meeting: maximizing your database.\\n\\n\\nAlan shares his history, and how he got into real estate. \\n\\n\\nAlan had stepped away from his original real estate job, and took a break. When he came back, he decided he was going to do it differently.\\n\\n\\nBetsy and Alan sat down and went through their connections, and made a database of all their connections. \\n\\n\\nThey went deep in the data: from ages, occupations, favorite sports teams and hobbies. Alan and Betsy know their database!\\n\\n\\nIt took 4 months to compile that database.\\n\\n\\nWhen putting together your database, make sure that you have a name and at least one connection point.\\n\\n\\nThe hardest thing was staying with their model. Alan and Betsy had decided that they wanted to work the relationship and database angle, so when they started, they had to stay laser focused.\\n\\n\\nBy October 2019, they have done more than 200 transactions using their database.'