Ep. 121: Tyler Steenken Shows How Better Data Brings Better Leads
b'Is there a neighborhood that you want to be THE real estate agent in?\\n\\nI know how that feels: I have this one small area of Maui that is the epicenter of my business!\\n\\nEven in my advertising, I tell people that I don\\u2019t know much about other areas, but if they want to know about this ONE particular area, there is no one out there who knows it like I do.\\n\\nThat kind of knowledge WORKS! People trust you as the leading expert in that area.\\n\\nBut what happens if you know the ins and outs of the area, but you don\\u2019t know all the people who are there? You don\\u2019t know what\\u2019s driving their decisions.\\n\\nWhat are their ages? What is their income? Who is about to retire? Who is starting a family? Who has kids who are leaving home and starting out on their own? \\n\\nSee, the more you know, the more effectively you can market, because you know what they just might need, and how you can best serve them! \\n\\nBut aside from going door to door and talking to every single person, how are you going to get that data? \\n\\nIf you\\u2019ve been in the real estate business for a while, you might already know where you can find some of that kind of data. You\\u2019ve thumbed through volumes listing demographic information about neighborhoods, filling in some of the missing information.\\n\\nThis week on Selling the Dream, I am talking to Tyler Steenken, who works with Cole Information. Cole Information is one of the industry standards for collecting data for real estate agents and local businesses marketing in their community. Tyler has worked with Cole Information for more than 15 years, and he knows how to work with people to find the data that they need. We\\u2019re talking about how to get data, and what you can do with that data in your business.\\n\\nJust so you know, this is not a commercial for Cole. Of course, we\\u2019ve worked with them, and had a great experience. But I wanted to bring someone from Cole onto the podcast so that you could learn about some of the unique resources that are available to you, even for second home agents. If you don\\u2019t innovate and learn about resources available to you, you\\u2019ll quickly find yourself becoming irrelevant...and wondering what happened to all of your business.\\n\\nIf you\\u2019re interested in getting more detailed information about your market, make sure you listen to this episode of the Selling the Dream podcast. Better data brings better leads, so make sure you\\u2019re working with the best data available to you!\\n\\nBut before we dive in: have you created your free profile on the Second Home Agents website? Go over and get started: it\\u2019s FREE to join. Click here to register, fill out your profile and get listed today.\\n\\nHighlights of this episode:\\n\\n\\n\\nTom introduces Tyler Steenken, and his business with Cole Resources.\\n\\n\\nTyler describes Cole Resources is in a nutshell.\\n\\n\\nYou used to be able to buy directories that helped you know more about the demographics of an area, and who was living there.'