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b'Have you ever listened to someone, and been so blown away by everything that they said?\\n\\nThat\\u2019s how I feel about Sharran Srivatsaa. \\n\\nSharran has accomplished so much: he\\u2019s a member of the real estate community, moderates daily 5 a.m. calls, and inspires thousands of people.\\n\\nFor today\\u2019s episode, he\\u2019s sharing with us two key elements that we all need to make everyone feel like important: a VIP email list, and a closed Facebook group.\\n\\nThe VIP email list is connecting with your leads, continuing to deliver exclusive content to them. They\\u2019ve opted in, told you they were interested, and you\\u2019re serving them.\\n\\nThe closed community, commonly held on Facebook, is a place where your community can gather. They are able to share information, and are united by a common interest: how you are serving them.\\n\\nIf you\\u2019re working with a feeder market, and serving people interested in your area, can you imagine the impact of an insiders group, where locals and those interested in your area unite, and share information? You\\u2019ll escalate that all-important know, like, and trust factor!\\n\\nThis episode will inspire you on how you can strategically connect with your community, and explode that trust factor.\\n\\nThanks for joining us on Selling the Dream - we wouldn\\u2019t be where we are without you listening, and giving your feedback! Want to celebrate with us? As a 100th episode gift, we\\u2019d love to ask you to give us a rating and review on iTunes! That would mean the world to me, and will help us get even more amazing guests like Sharran on the show!\\n\\nHighlights of this episode:\\n\\n\\n\\nTom introduces Sharran and his business.\\n\\n\\n\\u201cInvest your money in figuring out what people want.\\u201d\\n\\n\\nReal estate agents get into the business for two reasons: freedom of time, and uncapped income potential.\\n\\n\\nNo one has the capacity to do both of those things without help! \\n\\n\\nMost lead generation sources don\\u2019t have lifetime nurture, so it\\u2019s important to find strategic ways to connect.\\n\\n\\nSharran recommends two key elements: create a VIP list, and create a closed community on Facebook. Both of those places give you connections and keep you in people\\u2019s minds.\\n\\n\\nWe\\u2019ve all heard \\u201cknow like and trust\\u201d - but we can\\u2019t accomplish that without familiarity, which is the fastest way to trust.\\n\\n\\nYou\\u2019ve got to find a way to be where your people are.\\n\\n\\nThe faster you can turn them into an insider, the better!\\n\\n\\nCadence is key: be consistent, and people will come to expect the connection with you.\\n\\n\\nA private group on Facebook is an easy way to connect with people: all paths lead to your Facebook community.\\n\\n\\nYou can use this community to build up a source of information, connecting locals with those in your feeder markets,'