131: Are you inviting people to experience your brand
Torlando Hakes, the Director of Business Development for Periodic, joins Selling Local to discuss the importance of engaging the right person.
We have to help our ideal customer see that we know the\xa0 common crisis & partner to solve this problem.\xa0 Torlando discusses human behavior, buyer sentiment, ideal customers, & the importance of communicating effectively.
"We use brands to help us identify who we are."\xa0 The products & brands that we use help our community know who we are.
Come listen to this episode for some marketing & sales & biz development talk.
Get your notebook ready for the notes.