Why You Should Not Trust Unit Session Percentage Data In Seller Central
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Dr Ellis Whitehead returns to go through data showing why it is not a good reason to trust Unit Session Percentage Data in Business Reports. Today we will show some examples whereby it can be in the extremes of 40% registered as a conversion rate yet the true conversion rate is only 16% (which is still good). New product launches with PPC are great indicators of this,\\xa0 showing more red flags than a matador. We know the importance of conversion rate pertaining to A9, what makes this harsh is the reality is we are still partially blind on one of the most important ranking metrics.
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