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I see a lot of accounts whereby brands are not dialling in deep enough on their keyword research and tend to filter keywords by search vol on tools or base on frequency rank on Brand Analytics. Another thing I see is when sellers research the market and build a differentiated product which is too far removed from the niche that they were targeting, and falling between the stools. When they chase the original keywords and their product appears in the returned results it stands out like a sore thumb, in a good way if they convert, but can be a problem if they don\\u2019t. Because they no longer have the option to fall back on other keywords because they have created a new sub market without any mature keywords to rely on. Then you are in the territory of creating a market, which in itself is another podcast. Amazon is searchers in intent for supply and demand (in the main). Check out today\\u2019s show to find out how you can build a framework for your own products.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan,\\xa0 Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the \\u201cAfterparty brought to you by BetterAMS and Clear Ads\\u201d.

Purchase tickets to the VIP Dinner \\u201cbrought to you by Avask\\u201d https://live.sellersessions.com/

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Big Thank you to our sponsors:

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