New Amazon Features with Liran Hirschkorn SS 027
b'
Liran is back and talks us through several new Amazon Features to increase conversions utilising coupon codes, social media and frictionless checkout discounts. If you\\u2019re not using Amazon Spark just yet you may want\\xa0to take a look.
New Coupon Feature
- In your seller central account, you\\u2019ll find the new Amazon feature for coupons under your Advertising tab menu
- Open to Brand Registry 2.0 users \\u2013 need to have a trademark registered brand
- Take one or a group of ASIN \\u2013 recommended to do related products for a group
- Coupon for a percentage off or a dollar off
- You get a coupon badge on your listing \\u2013 giving a higher clickthrough rate
- Getting in early you get a boost before everyone catches up
- You can create\\xa0the coupon \\u2013 $50 off
- Create a budget of $50 of coupons and once people have taken it then it stops giving coupons
- There is a 60 cents per coupon redemption fee that you as a seller pay
- You can target this to all customer, Prime only, people who have viewed \\u2018other\\u2019 ASINS, or past-customers only
- Lots to experiment with
- It can take 4 days for your coupon to go-live
Setting up the new Amazon Coupon feature
- Setting up as a group
- You can give it a title \\u201cget $5 off blah blah\\u201d
- Liran is testing this new amazon feature with an \\u2018all customers\\u2019 coupon....