How To Use Facebook Messenger Ads to Increase Your Amazon FBA Product Sales with Paul Harvey SS024
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We have Paul Harvey with us and he\\u2019s going to tell us how to use Facebook Messenger Ads to increase your Amazon FBA product sales. We\\u2019re covering the use of Facebook chatbots to increase sales.
What are Facebook Messenger Ads?
- It\\u2019s a Messenger app in Facebook that everyone uses
- When you create a Messenger Ad, it sends Messages to individuals with your ad copy in it as a conversation
Compared to other Ads on FB with Messenger Bots you can\\u2026
- With straight traffic engagement ads, the buyer clicks on the ad, makes the purchase and are gone
- With Messenger bots you can engage with them in a conversation and have them in your feed until they opt out
How to use Facebook Messenger Ads to help\\u2026
- To help launch products and get reviews at the same time
- Ad spend is a little higher than a normal ad but it\\u2019s much more effective, talking to them and offering the sale
- You can talk to the buyer before to verify them, then show them the offer and if they want it they can buy direct from the Facebook App
- This goes direct to Amazon and it\\u2019s quality traffic that Amazon loves
Setup is\\u2026
- How to use Facebook Messenger Ads can be manual \\u2013 You can create your own Messenger Bots in Facebook but it\\u2019s a pain
- Recommend you use a software solution Moneychat, Chatflow, there\\u2019s a few and they plug into your Facebook Ads account
- Then select an \\u2018objective\\u2019 which for us will be \\u2018traffic\\u2019 for Messenger and then sleect Messenger Pop-up
- Create the add and have 1 or two options....