Go All In On Sponsored Products? Or, Ride The Wave On Other Ad Types?
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Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and etch out the incremental improvements? That is the topic of the day...
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the \\u201cAfterparty brought to you by BetterAMS and Clear Ads\\u201d.
Purchase tickets to the VIP Dinner \\u201cbrought to you by Avask\\u201d https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
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Grab tickets for Branded By Women Live brought to you by Branded.
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
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