Amazon Tracking, Ranking and Indexing with Ivelin Demirov SS011
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Danny and Ivelin go in-depth on Amazon Tracking, Ranking and Indexing on Amazon and how you can fix keyword issues when not your listing is not showing up in search results. Without visibility you are leaving money on the table \\u2013 Don\\u2019t let that be you!
So we\\u2019ll hear from Ivelin on how to make the most of your 2,500 character cap. How to divi-up the characters across title, bullets, description and back-end to prioritise the best elements for the greatest return on your top keywords.
Ivelin goes through his testing and an approach that yields much more confidence in your keywords being actively indexed by the Amazon search algorithm. This makes sure Amazon tracking of your keywords is optimised.
We all know mobile is super important with the majority of buyers coming through mobile with upto 70% being quoted in some cases.
The value in your image is paramount and more so in mobile given the limited screen real-estate. Other limitations for your listing on mobile is that the Amazon algorithm truncates your bullets and description text so you need your most powerful keywords in the first few characters where possible.
We\\u2019ve heard small is beautiful and Ivelin recommends keeping your title and bullets short initially. This will make sure your keywords are in there and the amazon tracking algorithm is forced to index them as there\\u2019s not much more for it to go on.
Ivelin then recommends increasing your title and bullets wordings. Use search to confirm the keywords are indexed by finding your listing in the Amazon search engine.
The algorithm indexes keywords and associates them with keywords to reduce what the viewer sees and keep it relevant
How many characters should we have for our keywords?
- Depends on the total character count across your bullets, front-end and back-end
- There are only 1,500 to 1,600 keyword in the front-end that get indexed
- Top down is priority to improve Amazon tracking and buyer eye scanning
- The last bullet-points numbered 4-5 should be used for information only and not your main keywords as these may not be indexed
- Only 600-1,200 of the backend keywords get indexed
- There are 2,500 chars included across title, bullets and back-end keywords
- Start with short title and bullets than load the back-end to test keywords indexing
- Then add 50 words a day at a time to up the indexed keywords
- Start with the title (200 chars), 100 each for the bullet points then back-end.....