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In this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types.

Digital marketing background

• Started taking on his own accounts
• Jungle Hustle and Amazon PPC and Product Photography
• Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit
• Weighted averages
• The numbers tell the story
• Use averages to work out starting bids using weighted averages
• Gives a more accurate picture to your starting bids
• Filter search term report
• Use an All search terms report that are exact match
• Then calculate the weighted average of the average PPC
• Use this to make a more informed starting bid
• More accurate than using an arbitrary number
• Use weighted average CPC and start bids at 10-20% above this.
• If it\\u2019s >= 3 orders we multiply by 1.5 now
• It takes into consideration the number of clicks
• Qty of clicks tells you how much traffic you\\u2019re garnering for the search term
• You should pay attention to the weighted averages
• Average PPC for that product or category can give you a bigger bang for your ad buck

Keyword filtering

• Separate keyword filters from search term report
• Rank 1 \\u2013 greater or equal to 3 orders placed within one week of a click (avg conversion rate of 10% or higher)
• Rank 2 \\u2013 1 to 2 orders placed within a week of the a click and it\\u2019s less than 10% conversion

Filter Rank 1

• Pull 3 orders placed within a week of a click all search terms
• De-dupe everything
• Take weighted average of the average CPC and multiply by 1.5 (using 2 makes ACOS to high) for starting bid
• We\\u2019re using a multiplier of 1.5

Visit HERE - For detailed show notes\\xa0

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