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This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of \\u2018broad match\\u2019 ads to\\xa0Amazon Marketing Services (AMS)\\xa0is a great lift for sellers but with it comes the downside as there is no search-term report you don\\u2019t know exactly which keywords are converting best. Taylor gives us strategies to waterfall the bids to optimise your spending.
Then Taylor moves onto the introduction of\\xa0Headlines ads\\xa0which is in beta for some sellers and is beginning to appear across people\\u2019s accounts. Again Amazon gives with one hand but takes with the other as we see the cost per click begin to climb as many new entrants come into the headline ad market.
Amazon Store pages is another innovation and moves us along from the brand pages which were a little clunky to put up and manage and then the Amazon Advertising Platform get the Taylor Treatment with an in-depth run through the platform, the options and a focus on the Amazon Retargeting Ads strategies to use.
Visit HERE - For detailed show notes\\xa0
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