2017 Amazon PPC Roundup with Brian Johnson (Part1) SS021
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In this session Brian Johnson brings us the latest 2017 Amazon PPC roundup on the updates from Amazon and what it means to your keyword optimisation and amazon ads.
Brian has been in ecommerce for 11-12 years, was a student of AMS2 (Amazing Selling Machine 2) and with his engineering background he delves into testing everything.
Feb and May Amazon updates
- We have seasonality that affects buyer behaviour
- Amazon started to rollout in Feb 2017, the change to the organic algorithm and specific to the indexing changes
- Took about 3 months to rollout this change out in total
Amazon PPC roundup \\u2013 Indexing and algorithms
- Indexing is an organic algorithm function, not a sponsored function
- Sponsored has it\\u2019s own queues to test for relevance
- The A9 algorithm is the organic indexing
- This indexing tests the relevance of the product for what is being searched for \\u2013 it\\u2019s a pass or fail in that you\\u2019re indexed or not for this search phrase
- Search position ranking is different \\u2013 where you might be on page 1 for a search term versus beyond page 20 as an example....