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Orna Ross, Adam Croft, and Boni Wagner-Stafford discuss the similarities, differences, and key elements in your book blurbs.

What must every indie author include in their blurb? What should they never include? What are the differences between fiction versus nonfiction book blurbs?

Tune in for this session on book blurb best practices.

Find more author advice, tips and tools at our\\xa0Self-publishing Author Advice Center:\\xa0https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven\\u2019t already, we invite you to\\xa0join our organization\\xa0and become a self-publishing ally. You can do that at\\xa0http://allianceindependentauthors.org.

About the Hosts

Orna Ross is founding director of ALLi, which she founded in 2012 and launched that year at London Book Fair. After being traditionally published Orna took her rights back from Penguin and republished with titles and treatment she\\u2019d always envisaged. With a background in journalism, as a literary agent, and writing teacher, it is Orna\\u2019s work with ALLi that has seen her repeatedly named one of The Bookseller\\u2019s \\u201cTop 100 people in publishing.\\u201d Orna writes award-winning\\xa0fiction\\xa0and\\xa0poetry, runs a\\xa0Patreon page for poets and poetry lovers, and\\xa0an active\\xa0author website.\\xa0She\\u2019s on a mission to help eradicate creative poverty, through\\xa0digital publishing and enterprise. You\\u2019ll find her, most days, on\\xa0Twitter\\xa0and she posts poems and quotes for poets on Instagram:\\xa0@ornaross.

With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world and one of the biggest selling authors of the past few years, having sold books in over 120 different countries. In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number one at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon\\u2019s overall Author Rankings placed Adam as the world\\u2019s most widely read author, with J.K. Rowling in second place. In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature. Visit\\xa0 his website,\\xa0The Indie Author Mindset, or find him on\\xa0Twitter.

Boni Wagner-Stafford is a nonfiction author coach, writer, ghostwriter, and developmental editor. Since 2015, she has helped other authors publish memoir, anthology, how-to and journalistic nonfiction titles. She also miraculously managed to cross the line with a couple of her own titles, with the requisite gazillion half finished. She\\u2019s an award-winning former television reporter, talk show host, and news anchor who later led public-sector teams in media relations, issues management, and strategic communications planning, then muddying her hands as a creative entrepreneur. Visit her\\xa0Ingenium Books\\xa0website, find her on\\xa0Twitter,\\xa0Facebook, or\\xa0LinkedIn.