092: Ginger King – Building a Brand that is Socially Responsible, Vegan, and Breaks Out of a Crowded Market
Ginger King, Founder of FanLoveBeauty With a passion for beauty, extensive knowledge of cosmetic chemistry in research and development, and practical know-how of business, sales and marketing for leading Fortune 500 companies, Ginger King knows the cosmetic industry from all angles, like no one else in her field. Inspired by her mentor, Daymond John, Ginger is the creator of FanLoveBeauty with the leading product line dedicated to people who inspire, educate and entertain the society. Ginger stands at the intersection of beauty and entrepreneurship and she would love the opportunity to share her knowledge. Ginger has a unique 360 degree view of beauty from receiving a degree in chemistry, an MBA in marketing, as well as a Master’s in natural product chemistry and serving as senior management at several large cosmetic corporations. She is an active member of Cosmetic Executive Women and Society of Cosmetic Chemists. Ginger has been the keynote speaker for brand launches and has spoken on product development and In-Cosmetics on product innovation. Not only is Ginger a beauty expert on Beauty Press, she has also served as Allure’s Beauty Judge for Breakthrough Products since 2017 and Yahoo’s Diversity In Beauty Award 2018 and Beauty Packaging Award 2019. Ginger's latest venture is creating her own beauty brand - FanLoveBeauty dedicated to people who inspire, educate and entertain the society. The first collection will be for speakers, which is inspired by her mentor Daymond John, the business mogul and Shark Tank Star. She aims to empower speakers by providing them with the first ever 100% vegan natural lip balm full of superfoods and special sea asparagus to keep people who talk a lot lips moist and smooth to nail talks, meetings and negotiations. Here are the Self Made Strategies of Ginger King. On this episode you will hear Ginger discuss: What world-class speakers need to know about beauty How to break out of a crowded market: how to differentiate, innovate and dominate How to figure out your "brand DNA" Where to find influencers to support your brand How to use your passion to fuel your dreams Production Credits: This Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was produced, hosted, and edited by Tony Lopes, remotely, in Philly, PA USA, with support from the team at SoftStix Productions LLC. The Self Made Strategies Podcast is sponsored by Lopes Law LLC (www.LopesLawLLC.com). Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on: Apple Podcasts, Google Podcasts, iHeartRadio, Blubrry and many other podcasting platforms. Don't forget to visit www.selfmadestrategies.com to subscribe to our podcast, sign up for our newsletter, or to get more information about our guests. Follow us on: • Facebook • Twitter • Instagram • LinkedIn