Podcasts Business Seize the Billion Dollar B2B eCommerce Opportunity Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific

Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific

Published: Oct. 14, 2020, 5 a.m.

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Featuring Shalin Shah, former Vice President of eCommerce and Marketing Strategy, Georgia Pacific and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!

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  1. Changing channels \\u2013 the \\u2018ultimate buyer\\u2019 is now in charge
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  2. Defining channel conflict \\u2013 what is the source and impacts?
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  3. Planning for and managing conflict \\u2013 approaches to addressing
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  4. Understanding the value chain for your products
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