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On this episode Holly is joined by Justin Williams. Justin has flipped over 600 houses and has most recently flipped 100 houses in a year using systems. Justin uses automation to flip his houses; he also coaches students and has programs to help people learn more about flipping on automation.

Justin got his start when he fell on some tough times and was selling satellite dishes door to door; it was then he decided that he wanted to go into real estate. When life threw Justin a few more curveballs he got into real estate and found that he was not making much money until he started selling the rental properties that he had previously bought. He made enough money to live on for a year in the rental properties that he sold. At that moment he decided to take action and get more into the real estate lifestyle.

Currently Justin operates with a small team that helps him to manage his systems business. To get the word out about his business Justin uses direct marketing. When asked about which direct marketing technique that he recommends Justin reminds us that how you market depends on your location and the capital that you have available to you. While there are many marketing option available he finds that he gets best results in marketing with direct mail and direct online marketing.

Justin is currently working on a flow chart, a choose your own adventure type chart, that will help people to decide which marketing technique is best for them given their situation. Marketing is similar to buying and selling; one size does not fit all. And if you pick something that doesn\\u2019t work for you make a change.

When it comes to flipping houses Justin offers this advice, be careful if you\\u2019re flipping and you are outside of your market. It is best to pick one area and get to know the market very well because you branch out to another market. This is because buying in other markets can increase risk. Risk is unavoidable in the real estate business but there are things that you can do to mitigate risk. Holly reminds us that you can get into real estate without risking your entire life savings by starting small and by finding financing opportunities.

Justin wants us to know that money is everywhere and if you don\\u2019t think that it is you have to work on your mind. There is always going to be someone who is willing to give you money whether that is private money, hard money, or a joint venture partner.

Justin got his start in wholesaling \\u2013 getting another investor to finance your deal by buying you out \\u2013 which eliminated his risk and also got him financed. After wholesaling he started doing private money, and then when he started working on higher volume flips he worked with a joint venture partner. After having a JV partner Justin started using hard money and some of his own money. He is now moving into eliminating hard money and using his own money as well as JV partner money because they do not have points and interest.

Both Holly and Justin remind us to not take money unless you have the experience and to use the same rules for risk aversion. This business is about getting your foot in the door \\u2013 sometimes you have to give up some of the profit to blow the door open and to own your craft. Even if you know what you are doing you can still lose money, you need to know the risks that each investment takes. Finding someone who has experience to help you will be the best ROI you can get. Education is key to this business because people will take advantage of you if you are not educated about your decisions.

Justin offers several different learning opportunities to flip on automation. Justin and his team spend 50-60k a year in coaching education masterminds because he believes in practicing what he preaches.

The flagship program that he offers is called house flip formula and more information can be found on www.houseflippingformula.com