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What does it mean to lead by design? For many it\\u2019s about building culture, routine and structure to enable staff to shine and find success. For today\\u2019s guest, Colleen Callander, it\\u2019s also about being empowered to lead with confidence in business, and in life and that takes courage.

Colleen Callander, an award-winning CEO, has a wealth of knowledge and a proven track record in brand growth strategies.\\xa0 The former CEO of SportsGirl, and founder of Mentor Me Women, Colleen is sharing her story, and her thoughts on leadership, brand development and the retail industry in her new book Leader By Design.

In this episode of the podcast we chat about:

• Colleen\\u2019s remarkable career, starting as a retail assistant and working through the ranks to become CEO of SportsGirl;
• How to overcome limiting beliefs;
• What it means to be a \\u2018leader by design\\u2019; and
• What \\u2018kindness as a new currency for leaders\\u2019 means.

Colleen also shares her advice for aspiring leaders and gives us the low-down on her new program \\u2018Mentor Me Women\\u2019.

If you\\u2019d like to read Colleen\\u2019s book \\u201cLeader By Design\\u201d you can buy a signed copy here. You can also find it in all good book stores.

Learn more about Mentor Me Women here.

Connect with Colleen Callander on Instagram here or visit her website.

This episode is brought to you by The Pricing Formula.

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I cover all the bases from mindset to the practical and there\\u2019s loads of easy to use plug and play templates included. And you don\\u2019t need to be a numbers expert

This episode is brought to you by Flossi Creative and Business Money Magnet, join NOW!

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Host: Justine McLean \\u2013 Flossi Creative
Producer: Leah Stanistreet \\u2013 ...