How to Think About Book Marketing

Published: March 30, 2021, 2 p.m.

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The #1 question we get, both from current and prospective authors, is this:

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\\u201cHow should I approach book marketing once it\\u2019s published?\\u201d

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In this episode, we will cover the basics of how we teach our authors to market their business books.

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When you\\u2019re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:

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1. Your book is a marketing tool\\u2014not the thing you market
\\n2. Book marketing is a long term process\\u2014not a single event
\\n3. No one cares about your book\\u2014they only care what your book gets them

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Click here to read Scribe\'s Ultimate Guide to Book Marketing.

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