How is the financial worth of a professional athlete determined? An old saying asserts that "sex sells," but is this actually true? Have you considered a career in Golf Management?

Published: July 6, 2017, 1:59 a.m.

Is Connor McDavid, arguably the best hockey player in the world who is currently in the game, being paid enough in his new contract with the Edmonton Oilers?\n\nGuest: Bubba O'Neil, Sports Anchor for CHCH News\n\n-\n\nThe results of a recent study seem to contradict the long-held belief that adding a sexual aspect to an advertisement will increase sales of the featured product.\n\nGuest: Dr. John Wirtz, \xa0lead author of the study, from the University of Illinois\n\n-\n\nMcMaster University will soon offer a course in Golf Management.\n\nGuest: Grant Fraser, Founder of the Golf Management Institute of Canada