Do smart assistants need a feminist reboot? Part 1

Published: Sept. 29, 2020, 11:08 a.m.

From Rosie the Robot in the 1960s animated sitcom The Jetsons to Siri and Alexa today, technologies that perform the roles of housekeeper and secretary are often presented as female. What does the gendering of these machines say about our expectations of who should be doing this kind of work? In the first of two episodes exploring the world of fembots and female AI assistants, the Guardian’s UK technology editor, Alex Hern, examines whether smart assistants are reinforcing harmful gender stereotypes. Help support our independent journalism at theguardian.com/sciencepod