Psychologists Want in on Social Media's Big Data Trove

Published: Dec. 13, 2017, 4:30 p.m.

b'Figuring out how human beings do human things is one of the most exciting things that science\\u2014psychology, sociology, economics, anthropology\\u2014can do. It\\u2019s also one of the hardest. Reliable, meaningful methods that distill real-world behavior into experimental variables have been, let\\u2019s say, elusive.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'