Listening To Podcast Still Growing

Published: June 16, 2008, 1:33 p.m.

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers.

Podcast Listening is up 5 % both video and Audio
30% of regular Internet Users have downloaded a podcast
Video is catching audio podcasts with a 1 % lead going to Audio

What is the age of the podcast listener?
53% Male 47% female
25 to 34 (21%)
35-44 (21%),
45 to 54 (20%)
12 to 17 (15%)
18 to 24 (13%)
55+ (10%)

Last 5 in 5 from Dan at www.jimmpodcast.com

School of Podcasting's Morning Announcements (this podcast)
Marketing Over Coffee ( http://www.marketingovercoffee.com/ )
Eds Mixed Bag (www.edsmixedbag.com )
Media Bullseye (www.mediabullseye.com )
Six Pixels of Separatation (http://www.twistimage.com/blog/ )