#85: When it’s time to level up the value chain, focus on your zone of genius & get paid more for what you do
We all want to spend more time in our zone of genius, right? Once you’ve figured out what yours is, it’s natural to want to maximize the impact of your gift on yourself and your clients. But to really take things up a notch, you need to be ready to move up the value chain with your offerings and outcomes.
In this episode I’ll talk you through what a value chain looks like, some of the ways you can raise your prices and which paths require you to step up the level of service you’re providing - without necessarily taking up more of your time. I’ll also cover why you should be considering the lifetime value of your clients if you want to build deeper relationships with them and work together in the long term, as well as how to build up your confidence for moving up the value chain.
You can find complete show notes and resources for this episode at scalingdeep.com/level-up-value-chain.