#75: From scaling a design business to offering only group programs - without ANY mass marketing with Shannon Mattern
All month I’m featuring entrepreneurs who have successfully scaled their businesses deeply by finding ways to grow without relying on mass marketing or techniques that don’t align with who they want to be as a business owner.
Our guest on this episode is Shannon Mattern. Shannon teaches entrepreneurs and solopreneurs how to DIY their websites and market themselves online. Today she walks us through the switch from a commodity-driven business offering 1-to-1 web design services to a new model where she mostly markets her free trainings.
Shannon and I also talk about why relationship building has been critical for her growth and how she knows which relationships to nurture and when. And we dive into why offering so much free content has been such an effective way to get warm leads.
You can find complete show notes and resources for this episode at scalingdeep.com/shannon-mattern-scaling-deep.