#70: Tracking the metrics that matter for long-term sustainable growth with Sara Kappler
Over the month of May we’re going to be digging into the operations side of business and why it’s just as important for us small businesses as it is for big companies.
Building a business that will grow and sustain itself long-term means we have to put systems and processes in place that help us find new clients, manage relationships with current ones, and design effective, value-driven marketing. A helpful (but often intimidating) tool for doing all of that is CRM (Customer Relationship Management) software, which we’re talking about with an expert in today’s episode.
Sara Kappler is the owner and founder of Sara Kappler Consulting, where she and her team focus on CRM-driven growth for small businesses. Sara helps small business owners implement CRMs, capture tons of helpful customer and marketing data and roll out marketing according to those metrics.
Sara and I talk about what CRM software does and why it can be such a boon for small businesses who want to grow. We discuss how a CRM can help you stay top-of-mind with clients new and old, the data it can help you gather about your clients and your network and why you should get yourself organized early on in your business. Read more here: https://scalingdeep.com/marketing-metrics-sara-kappler/